2025 application: a sneak peek

Applications for AWARD School 2025 open from 6-20 February. In the meantime, here’s a rundown of what this year’s application entails:

Section 1 (Start it today!)

The first section requires you to answer a simple question: Why do you want to do this course?

Keep your response to less than 50 words if in text format (you can do it visually if you wish), and try to move beyond general statements about creativity being your “passion” or pursuing a creative career as a “dream". Try to show some depth.

Section 2

This part of the application requires coming up with your best ideas for two creative briefs, much like the Volkswagen practice brief we tested you on a few weeks back (feedback here). Please note that you can only submit one idea for each brief.

This time you should feel more confident cracking each brief using the provided tips here.

When will the creative brief for Section 2 be released?

This year’s application brief will be e-mailed to our subscriber list (sign up below) and made available on this website at 9am on Thursday 6 February when applications officially open. However, those who attend the Virtual Info Night next Tuesday 4 February will receive it in advance/on the night, giving them a two-day head start on their application.

Have more questions about the application process?

Check out the FAQ here (scroll down to FAQ section).