How to Unpack a Brief Like a Pro
17 SEPTEMBER 2026, 6:00 - 7:00 PM AEST
FREE LIVE VIRTUAL MASTERCLASS
Got big ideas but no idea where to start? Stared at a creative brief and thought, “What does half of this even mean?”
Whether you’ve never seen a brief in your life or you’ve tackled a dozen and want your ideas to land harder, this is for you.
Breaking down a brief is an art form - and it’s the exact skill that turns a confusing problem into a game-changing creative idea.
Join us for Series 1 of your creative journey: an exclusive, live, highly practical one-hour masterclass designed to strip away the jargon, sharpen your thinking, and give you the confidence to crack open a creative brief.
WHAT TO EXPECT
No dry lectures, no heavy advertising jargon. Just a clear, insider walk-through on how top-tier creatives actually turn blank pages into brilliant ideas.
Led by AWARD School VIC Heads Rachel Blacklaws and Stephanie Gwee, this session will take you step-by-step through reading, dissecting, and unpacking a creative brief from scratch.
Here’s what we’ll cover:
Demystifying the Brief: Learn what a brief actually is, how to spot the real human problem hidden inside it, and how to cut straight to the creative nugget that inspires great work.
Secret Guest Insider: We’re bringing in a heavy-hitting industry guest to share real-world creative secrets and how they tackle briefs under pressure. Who is it? Register to be the first to know.
Practice Briefs: Get immediate access to an official, self-guided practice brief released live during the session. You’ll get to flex your creative muscles and try out your new skills right away.
IS THIS FOR YOU?
Short answer: Yes.
You don't need agency experience, a fancy portfolio, or a background in advertising—just a curious mind. This masterclass is built for:
AWARD School 2027 Hopefuls: Get a massive head start on your application and learn how the judges actually think.
Total Beginners: Curious about copywriting, art direction, or commercial creativity, but don't know where the front door is.
Designers, Writers & Strategists: Look inside the heads of top agency CDs to turn good ideas into undeniable ones.
Career Changers: Want to see how your transferable skills apply to real-world creative problem solving.
Zero pretension. 100% practical. Completely free.
MEET THE FACILITATORS
RACHEL BLACKLAWS
Creative Director, R/GA | VIC School Head
STEPHANIE GWEE
Creative Director, TBWA\Melbourne | VIC School Head
+ SECRET GUEST INSIDER
(To be revealed. Register now to be the first to find out)
DON’T WAIT. RESERVE YOUR SPOT.
The journey to AWARD School 2027 starts right here. Lock in your spot today and get immediate access to the practice brief the moment it drops.
A quick note from us:
AWARD School is powered by Advertising Council Australia (ACA). ACA makes no guarantees that participating in this masterclass will automatically secure your place in AWARD School, but it is explicitly designed to sharpen your skills and significantly boost your chances of success.
