Masterclass

TACKLING THE CREATIVE BRIEF

  • In this one-hour masterclass held in October 2023, creative industry leaders revealed how they approach a real-life campaign brief.

    They also gave insider tips and tricks on how to tackle an AWARD School brief, and worked through attendee responses to one provided in advance of the workshop, to demonstrate what a simple and clever piece of communication looks like.

    The webinar finished with a general AWARD School Q&A.
    This vid is definitely worth a watch if you’re looking to apply for AWARD School in 2024.


    Presenters

    Huei Yin Wong, Senior Art Director, Clemenger BBDO Melbourne
    Ryan Clayton, Creative Director, Ogilvy Australia
    Kieran Moroney, Creative Director, VMLY&R Melbourne


    Who's it for?

    You’re applying for AWARD School for the first time
    You’ve previously applied and missed out
    You’ve never written an ad before
    You’ve only just heard about AWARD School and need more info


    What others have to say

    "Very fun, really motivating and inspiring. It was great getting the perspective of individuals in industry."

    "It was a great workshop, with extremely helpful tips and insights."

    "One of the best Zoom workshops yet — Five stars!"

    NOTE: AWARD School is powered by the Advertising Council Australia (ACA). ACA makes no guarantees that you will be accepted into AWARD School after doing this Masterclass. This Masterclass is designed to increase your chances of success.

Virtual Info Night

DID YOU MISS IT?

  • Hear from some of the industry’s top creatives including our AWARD School Heads. Find out what will be new in 2024 and get insider tips on how to submit your best AWARD School application.

  • Applications open: 8-22 February 2024, 10am

    AWARD School term: 18 March - 8 July 2024

    Graduation Night: August 2024