MASTERCLASS | SERIES 2

Hustle Your Ideas From Good to Great

Ready to elevate your creative thinking?

Welcome to AWARD School Masterclass Series 2, a practical, raw, and insightful session designed to unpack real brief feedback, demystify what makes a great idea, and show you how to sharpen your creative instincts.

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  • No dry speeches, no heavy advertising jargon. Just real, constructive feedback and an insider walk-through on how top-tier creatives uncover great ideas.

    Led by AWARD School Online Heads Shy Ganglani and Seamus Fagan, this masterclass unpacks what worked on the Heinz practice brief, breaks down how to elevate your thinking, and shares practical guidance on the everyday hustle required to build standout creative work.

  • 1. The Practice Brief: Unpacked & Unfiltered

    Real feedback on the Heinz practice brief - what cracked it, what missed, and why.

    • Learn to critique your own work through an award-winning lens.

    • Spot common ideation traps and see what separated the top concepts from the rest.

    • Unpack why a strong scamp can be more powerful than a polished execution. 

    Missed Series One?

    You can still jump in. Grab the Heinz brief [here] and give it a crack before the session. We’ll be sharing group feedback so you can benchmark and self-critique your own thinking.

    2. The Hustle: Finding Your Creative Edge

    Learn how top industry leaders tackle real-world creative problems, overcome friction, and build a distinctive edge.

    • Learn practical techniques to break through creative roadblocks and refine your craft.

    • Discover what creative directors actually look for in emerging talent.

    • Hear from an industry great on bringing the hustle to life with real-world stories and knowledge. Guest speaker to be announced soon.

  • Short answer: Yes.

    You don't need agency experience, a fancy portfolio, or a background in advertising - just a curious mind. This masterclass is built for:

    AWARD School 2027 Hopefuls
    Get a massive head start on your application and learn how the judges actually think.

    Total Beginners
    Curious about copywriting, art direction, or commercial creativity, but don't know where the front door is.

    Designers, Writers & Strategists
    Look inside the heads of top agency CDs to turn good ideas into undeniable ones.

    Career Changers
    See how your transferable skills apply to real-world creative problem-solving.

    Zero pretension and 100% practical. Also, completely free!text goes here

  • Shy Ganglani | Associate Creative Director (Leo Australia) and Online School Head

    Seamus Fagan | Associate Creative Director (Leo Australia) and Online School Head

    Check out their portfolio at shymus.com